Personal information is "information about an identifiable individual", however collected. It includes any factual or subjective information, recorded or not, in any form.

At Discount, we collect, use and disclose your personal information to: properly identify you determine your eligibility for our products and services and the products and services of companies with whom we are affiliated, and determine their price obtain payment for the provision of our products and services provide our products and services protect against fraud compile statistics and conduct market research investigate and settle insurance claims and other purposes permitted by law.

We collect only the amount and type of information we need to fulfill these purposes. Specifically, we require the following types of personal information: your name, address(es) and telephone and facsimile number(s) your drivers’ license and insurance information your credit history your credit card information your e-mail address.

We collect your personal information: from you, on applications for our products and services, or on other forms filled out through the telephone, e-mail and other interactions with us; from government and other entities with information on your driving record and claims history; from consumer reporting agencies; and from licensed agents, insurance brokers, intermediaries and financial services representatives. Before collecting any of your personal information, we must obtain your informed consent. You can give us your consent to the collection, use and disclosure of your personal information in accordance with our Privacy Statement verbally, by affixing your signature to a document indicating your consent and, in some circumstances, by your actions.

Our Privacy Statement discloses the information gathering and dissemination practices of Discount, its parent, affiliate, and subsidiary companies ("we", "us", "our") in connection with the Web site located at www.discountcar.com and Mobile site (collectively, "Our Sites"). We control and operate Our Sites from our offices in Canada. We collect personal data through Our Sites for editorial and feedback purposes, marketing and promotional purposes, and for the purpose of providing a product or service requested by you, notifying you of changes to our policies or products and services, and customizing the content and layout of Our Sites. We collect personal information for our internal purposes of record-keeping, conducting statistical analysis of the behaviour of visitors to Our Sites, product and service development and the development of Our Sites. We collect only the amount and type of information we need to fulfill our stated purposes. Through Our Sites, we may collect or track the following personal information: your home server domain names, e-mail address(es), computer type, downloaded files, search engine, operating system, and web browser; any other information you provide to us; and information regarding which web pages of Our Sites you access. We may collect information from you directly in online order forms, sign-up forms, contact forms, online resume submissions, registration forms, surveys, e-mail, and other online avenues (including, without limitation, demographic and personal profile data). This Privacy Policy applies only to data collected on-line. If the same information about you is gathered from Our Sites and also from other sources with different privacy policies, Discount may elect, in its sole discretion, to treat such information in accordance with the privacy policy that least restricts our use and disclosure of such information. When you visit Our Sites, we may place internet "cookies" on your hard drive. Internet cookies save personal data about you, such as your name, password, user-name, shopping cart, screen preferences, and the pages of Our Sites which you viewed. When you revisit Our Sites, we may recognize you by the internet cookie on your hard drive and customize your experience accordingly. You may decline internet cookies by using the appropriate feature of your web browser software. We also use Web bugs to gather, store, and track certain information related to your visit and activity on Our Sites, such as the IP address of your computer, the time the Web page was viewed, and the type of browser used. A Web "bug" is a file object, which can be a graphic image such as a transparent one pixel-by-one pixel graphics file, which is placed on a Web page or in an e-mail message to monitor user activity. When you perform a search on Our Sites, we may record information identifying you or linking you to the search performed. We may also record limited information for each search request and use that information to solve technical problems with the services available directly or indirectly through Our Sites and to calculate overall usage statistics. By continuing your visit and use of Our Sites you are consenting Discount in collecting any of your personal information in accordance with our Privacy Statement. Any information you voluntarily provide us, such as your name, address(es), facsimile and phone number(s), may be added to our databases and used for future calls and mailings regarding updates of Our Sites, new products and services, and upcoming events. We also may use your personal information to contact you regarding your account status and changes to the subscriber agreement, our Privacy Statement, and any other policies or agreements relevant to Our Sites. We use Secured Sockets Layer (SSL) technology for certain transactions on portions of Our Sites to protect the transfer of personal information through Our Sites. Unfortunately, no data transmission over the Internet can be assured to be absolutely secure. As a result, while we attempt to protect your personal information, we cannot guarantee the security of any information transmitted over the Internet. Once we receive your information, we take steps that we believe are reasonably appropriate to protect the security of your data, in electronic and paper form, both internally and from outsiders, from loss, misuse, unauthorized access, disclosure, alteration and destruction, and to ensure the integrity of the data we collect. We use a combination of technological, physical, administrative and policy methods as well as organizational controls and non-disclosure or confidentiality agreements as we deem appropriate to protect this data. Employees responsible for operation and maintenance of Our Sites are asked to sign a non-disclosure agreement. Please be advised that the confidentiality of any communication or material transmitted to or from us via Our Sites or e-mail cannot be guaranteed. Accordingly, we are not responsible for the security of information transmitted via the Internet. Instead of communicating with us via e-mail or the Internet, you can contact us by mail at: Discount Car & Truck Rentals Ltd. 720 Arrow Rd. North York, Ontario, M9M 2M1 Canada Our Sites may contain links to other World Wide Web sites or third party advertisements. We are not responsible for the privacy practices of such Web sites, advertisers, or third parties, or for the content of such sites or advertisements. It is possible that these links or advertisements, themselves, may be used by third parties or others to collect personal or other information about visitors to Our Sites. It is solely your obligation to review and understand the privacy practices and policies of these other Web sites and of these advertisers and third parties.

We use your personal information only in accordance with the purposes for which it was collected, and we keep your personal information only as long as needed to fulfill these purposes or any legal or government requirements. In order to better service you and fulfill our stated purposes, we may disclose your personal information to third parties who are legally obligated to keep such information private. For example, we may disclose your information to a franchisee and our marketing partners who will be providing you with the product or services. We may disclose your information to an insurance company and its claims service providers responsible for processing your claim. We may provide any personal information you voluntarily provide to us to third parties who provide products, information, or services which we believe you may be interested in purchasing or obtaining. We may disclose personal information to another party with whom we enter into a corporate transaction, such as a merger, consolidation, acquisition, or asset purchase, or to a third party pursuant to a subpoena, other form of legal process, or a request on behalf of any local, state, federal governmental department or agency. In doing so, we will make reasonable efforts to ensure that these third parties only use the personal information for our stated purposes, but we shall not be responsible nor liable for their personal information handling or dissemination practices.

While security and privacy risks can never be eliminated entirely, we take all measures we believe to be reasonably appropriate to safeguard your personal information against its unauthorized access, disclosure, copying, modification or misuse. In the event that we transfer your personal information to a third party for processing, we require the third party to protect your personal information in a manner consistent with our own internal standards and, at a minimum, as required by law. Once your personal information is no longer required to fulfil our stated purposes, we take proper measures to destroy, erase or anonymize it in a manner that continues to maintain your privacy. We rely on our personal information sources for the accuracy of the personal information they provide, and we do our best to ensure that the personal information we use on an ongoing basis is accurate, complete and up-to-date. Should you find that the personal information we hold is out of date or inaccurate, please contact our Privacy Officer.

You may withdraw your consent in respect of any or all of the uses or purposes detailed in our Privacy Statement at any time by clicking HERE. However, withdrawing your consent to certain uses of your personal information may affect our ability to provide you with the product or service you request.

As our valued customer, you have the right to know what personal information we possess, how we have used it and with whom we have shared it, except where: the information requested is protected by solicitor-client privilege; disclosing the information requested would reveal confidential commercial information; disclosing the information requested could be reasonably expected to threaten another individual's life or security; the information requested was collected to detect and prevent fraud; the information requested was generated in the course of a formal dispute resolution process; or disclosing the information requested would likely reveal another individual's personal information. You may access your personal information by submitting a written request to our Privacy Officer. If you require assistance in preparing your request, please contact us and we would be pleased to assist you.

Discount Car & Truck Rentals Ltd. 720 Arrow Road North York, Ontario M9M 2M1 Attention: Privacy Officer Telephone No: 1-866-742-5968 Fax No: 416-744-8340 E-mail address: privacy@discountcar.com Internet: www.discountcar.com